About Me
• Aaron Mitchell, CEO and Founder
Born on April 17, 1985, in Madisonville, KY, I developed a strong work ethic from an early age. At just five years old, I worked in my family’s grass-cutting business, where my job was to run gas to my Uncle Jesse’s mower when it stopped. I earned one dollar per yard, an early lesson in responsibility and hard work.
I am a proud father of two incredible sons: Corey William Mitchell (21) and Aaron David Mitchell II (16). Watching them grow into the remarkable young men they are today is one of my greatest joys.
My History in Business
My management career began in 2003 when I became a Market Manager in the meat department at Ingles. Tasked with turning around underperforming stores, I successfully revitalized three locations between 2003 and 2010. In 2010, I obtained my CDL and became a business partner in a struggling trucking company, State Park Transport. Within 90 days, I turned the company around, increasing revenue by over $750,000 in the first year. I later sold my share back to the original owner, who unfortunately closed the business within six months.
From 2012 to January 2017, I worked as a driver for Conway LTL. In January 2017, my then-wife and I founded the Glenda Mitchell Law Firm with just $5,000. Over the next five years, I grew the firm into an eight-figure business. I managed the firm with a single lawyer and around 20 legal assistants, creating a highly efficient operational system. It is now a firm generating MILLIONS OF DOLLARS annually, structured with a solid foundation built from the very beginning.
After our divorce in January 2021, I remained the Office Manager at the firm until November 2022. In January 2023, I purchased a half-acre of land in Cartersville, Georgia, overseeing the entire build-out, design, and strategic planning for a new business venture. On July 20, 2023, I launched Beauty Bar & Salon by Lucy with my new wife, continuing my entrepreneurial journey. I developed the business strategy and management plan for Beauty Bar & Salon by Lucy, ensuring efficient operations and sustainable growth. Today, it stands as a thriving success in the industry and a leading establishment in the area.
On October 31, 2023, I was named Office Manager at Samuel Johnson and Associates, a position I held until resigning on December 6, 2024. As of January 8, 2025, I proudly serve as the CEO of Aaron Mitchell Consulting Firm, dedicated to helping businesses streamline their operations and achieve significant growth. We tripled revenue in just one year by introducing a game-changing business model for personal injury law firms. Our system not only drives exponential profit growth but also reduces overhead costs, ensuring your firm stays at the forefront of the industry.
My career has been defined by strategic leadership, perseverance, and a passion for helping businesses unlock their full potential. With over 10 years of experience driving profitability for businesses and 8 or more years specializing in the Personal Injury industry, I’ve developed a transformative results-driven structure that empowers law firms to achieve remarkable profit growth and sustainable expansion.